Memorial Day kicks off both summer and peak body hair grooming season. Our 2025 "Pack Light, Groom Right" campaign showcased Meridian as the essential grooming companion for warm-weather adventures, using sun-soaked, destination-driven visuals and relaxed but confident storytelling to place Meridian at the center of summer fun. With a lean budget, we brought to life a suite of dynamic campaign creative that weaved a loose summer road trip narrative together with strong product visuals and trimming moments. Told through mixed media formats including film and retro-cool digital camcorder video, "Pack Light, Groom Right" brought summer fun to life with the energy and spontaneity of a great road trip.

The campaign traveled across Meridian's full omnichannel ecosystem — ecom, marketplaces, retail, paid advertising, CRM, and organic social — ensuring Meridian was the body grooming tool to have as our core audience stepped out in summer clothes and swimwear for the season.